35 years ago Kikuo Ibe, the engineer responsible for the case design of G-SHOCK set out to make a timepiece that would not break, even if dropped. After much trial and error Ibe was inspired by a child bouncing a ball and created the design where the heart of the watch floats in air in a hollow structure inside a tunnel within the case. It was with this design that the iconic look of G-SHOCK was born. G-SHOCK’s origin is the story of an unwavering belief that inspired a relentless quest and produced a tough spirit that promises never to fade away.